Week 7 Blog #1: MBA 6101: Beauty and AI: What is Going on There?

Beauty and AI: What is Going on There? 

The beauty community is growing more and more each year with new brands and products. Social media plays a big role in making this happen. Using social media allows people to connect with other people, which in turn allows them to learn more about beauty and cosmetics. In the beauty industry, using social media allows consumers to shop online and see what the new popular, trendy, and life-changing makeup item is going to be. Brands are rebranding and thinking of ways to connect more to the consumers. By integrating interactive AR and AI virtual it allows their brands to expand and grow online. The usage of high touch digital experiences are allowing customers and the beauty community to engage, understand, and connect with their consumers better. 

There are many different ways AI can be apart of the beauty world online. A feature that I have seen many makeup websites implement is identifying facial features, which would allow the customer to see what type of makeup products and shades would most enhance the persons features more. This makes it easier for the customer to shop online rather than going in the store and ask a worker. Further advancements in AI and innovate skincare technology can detect many different skin concerns, some include spots, wrinkles, redness, etc. This feature can help beauty shoppers accurately identify their skin health concerns and pick which product best fits with their skin. Overall, AI can be helpful in many different types of ways and can allow the customer to save a lot of time and can provide accurate results and recommendations within the beauty and makeup industry. 


Sources:

https://www.perfectcorp.com/business/blog/general/the-5-biggest-beauty-tech-trends-to-watch-out-for


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